Feeding a growing appetite for plant based food.
Plant-based brands are seeming to separate themselves by conforming to expectations when it comes to their visual identities and tone of voice. Our intention with Chop & Change was to craft a brand that broke out of that mould and reached the everyday meat eater curious about plant-based alternatives. A brand for the flexitarians among us. Here at muchmore. we went through a vigorous naming and strategy process to ensure the brand was positioned right from the beginning, before the visual identity was designed and the product developed.
Covering all bases for launch.
As the launch of the product approached, we made sure all aspects of the brand’s digital shopfront were prepared. This included the necessary imagery and photography, social media presence and website.