Replenish and revive with a surge of pure vitality.
Given the mission to empower wellness-conscious individuals with natural hydration, Raw Hydrate bridges the gap between nature and daily life. Our goal was to create an identity and brand story that exudes refreshment, nourishment, and the essence of natural hydration.
The Raw Hydrate identity is both iconic in design and rich in meaning. The logo, colors, and brand shapes symbolize the deep connection between nature and our company’s roots. We couldn’t be more pleased with the launch of this product.
Thomas Robson-Kanu
Founder, Raw Hydrate
The brand’s depth and narrative are woven into every element, from the colors and typography to the shapes and their interactions.
In this project, we brought the brand to life in its entirety, carefully crafting all messaging and communication. We equipped the team with all the assets necessary for a successful launch both digitally and in stores. This included all social media assets, a website launch, and comprehensive packaging design.
Fully prepared for digital launch with e-commerce on the horizon.
With listings already confirmed at Selfridges and other major retailers, having a digital presence from day one was essential. Our launch website serves as the perfect showcase for the brand, while a Shopify store is set to launch in Q4 of 2024.
The website is strategic in its design and content hierarchy. Communicating the brand story and product benefits as well as being optimised for mobile use.