Leading the pack for happier, healthier pets.
Summit Animal Health is fuelled by its commitment to improving the lives of pets. With numerous positive reviews validating the product’s effectiveness, the team sought a brand identity that reflects both professionalism and care, ensuring consistency across all products and the diverse range of animals they support.
muchmore. demonstrated an unparalleled commitment to understanding our products, customers, and the broader market trends that impact our business. The result was a consistent, professional look and feel that truly represents our brand. We are absolutely thrilled.
Alisa Farmer
CEO, Summit Animal Health
Summit needed a design system that captured both the scientific innovation behind their products and the warmth of care for every animal. They wanted the brand’s look and feel to reflect their legacy, incorporating elements from the original logo created at the company’s inception. Products were organised by animal, while also considering their specific purpose and method of use.
The result was a cohesive and recognisable product family, featuring a distinctive colour system that could adapt and grow with the brand’s new product development (NPD).
Seamless shopping for tailored pet care.
For Summit’s multi-brand website, we designed and developed an intuitive eCommerce experience that makes it easy for users to navigate and filter products by purpose. Each product page was thoughtfully structured to include Subscribe & Save options, with content carefully organized for a seamless scrolling experience.
We collaborated closely with the Summit team leading up to and on launch day, preparing product tiles, graphics, and images to ensure everything was perfect. This process also involved extensive testing and fine-tuning for mobile, which serves a significant portion of their user base.
